Every blogger is interested in making their blog a top hit. Nothing makes it better when you have lots of traffic flowing to your blog, and your readers leaving comments to your posts. You will realize that not all bloggers enjoy this achievement. However, if you want to have a blog that performs excellently, here is a starter for you – 10 Lessons to A Better Blog, a guide that guarantees you a blog like that of the pros!
Lesson #1: Craft a Clear Elevator Pitch for Your Blog
This is all about focus and is a smart move to define many things about your blog. The idea here is that you need to have a piece that you can explain about yourself and your blog whenever a reader lands on your blog. Hundreds of thousands of blogs do not have this part, leaving them without a clearly defined focus, which leaves a poor impression on readers, especially those who are looking for something specific.
An elevator pitch will help you explain what your blog is about, what you are, and how best you can do what you do on that blog. Therefore, before you come to this point of writing the pitch for your blog, you need to take time and think through a two things about the blog you are about to start. These are:
i) Your target audience
ii) The suitable content
Once you have identified these, you will find it easy to choose material for your blog, and you will have an easy time posting content that your audience is really looking for. Needless to mention, your readers will only come back if they find relevant content on your blog. Keep in mind that an elevator pitch for your blog is something that will help you remain clear about your goals, your audience and your content. No one follows a blog when they are fuzzy on what it is all about.
When writing an elevator pitch for your blog, you need to check on a number of points in order to make your blog sell to a larger audience. First things first, consider making your pitch brief, crystal clear and to the point. Make it as short as you can because no one has all the time to read a full page on what your blog is all about. Briefness is important because you are going to use the elevator pitch on a number of places on your blog and when promoting it. Here’s where to use the elevator pitch.
i) The “About…” Page: Did you know that over 50% of your first-time visitors spend time on this part of your blog? Use this as an opportunity to communicate or sell to the readers what you are about. Your elevator pitch should also help you to make readers to subscribe to your blog.
ii) Tag Line: Every blogger should consider having a tag line for their blog. It should be short, highly and sharply descriptive so that it can act as a powerful technique of communicating to your visitors. Many readers do not like spending much time finding out what they to expect from your blog, therefore, a tagline with an elevator pitch in it will help them stay glued on your blog.
iii) Email Signature: Are you one of those people who have a dry link on your email signature? Have you ever thought that it is meaningless without any accompanying description? Well, try adding an elevator pitch and wait for the difference. Also, whenever you attend forums, always consider adding the pitch to your signature so that interested people can always try to find out more about you.
There are many other places you can use your elevator pitch. Social media is something you should also consider because of its enormous potential to bring you countless readers. The most important thing is to make your elevator pitch very convincing.