When people think of SEO strategies and techniques, it seems that link building comes to mind right away. There should be nothing wrong about working on building your link as long as you are using white hat optimization techniques. The problem with black-hat SEO is the amount of risk you are putting on your site.
The success of Google relies on giving the best result to searchers and they will not stop looking for sites that manipulate their search result. They have been very good at it lately that I have seen numerous sites that suddenly disappear from Google.
The key to blog success is perseverance. As long as you apply the following On-page SEO factors, you will reach the first page of search result. It may be slow, but the result is definitely solid.
1. Cross-Browser Compatibility
My site looks good on Chrome since I use it as my browser. But one day, when we were shopping for a laptop, I went in front of the item on display and opened up my site. It was using IE, and I was surprised to see that some of the codes appeared on the screen. If you come across a site showing codes, would you stay longer to understand the content between those codes?
Each of the browsers has their own web-design requirements. Make sure that your site is compatible with, at least, the major browsers namely, Firefox, Chrome, IE, and Safari.
The closer you get on the first page of search result, the more spammy comments you will get. It’s so tempting to show them off on your page, but please don’t. Google is now looking at TrustRank. It is a link analysis system that separates useful webpages from spam.
The quality of your links, whether inbound and outbound, plays a very important role in determining your position on search results. The more links, coming or going to trusted sites, you have, the higher your score is. If your site is found to have a lot of spammy links, it will negatively impact your site’s position.
3. Keywords on Your Title
The title of an article should briefly describe its content. If you use the right keywords on your title, your page will be indexed correctly.
4. Keywords in the Body of Your Article
Search engines will find it difficult to understand the importance of your article in relation to a search query if you have not optimized your article with the right keywords. Try to use your target keywords a couple of times across the body of your article. They should dominate your content to make sure that it stands out from the rest of the words.
5. Keywords on Images
Name your image files to describe it briefly by using your target keywords.
6. Reduce your Ads
According to a recent study, searchers are annoyed by ads popping up or ads that almost consume the entire page.
In response to giving the best user experience, Google is now penalizing sites with ads that cover the above-the fold area.
7. Interlink You Pages
Make sure that every page on your site is linked by a click or two to your homepage. It will help other pages discovered by searchers if they are linked to each other.
8. Optimize Your Meta Description
The Meta description lies within the header. Make sure that you insert a meta description with keywords that briefly describe what your page is all about. Make is interesting as the meta description is usually used as snippet on search results.
9. Make it Fast
Users want a page that loads fast. When a page is taking more than 5 seconds to load, they click off from the site to find other sources. Therefore, Google added a special program to determine the load time of a page.
Avoid flashes, java, and large files to speed up your site.
10. Use Keyword Variations
Search engines would love your article if it is filled with related keywords. If your major keyword is “home-based jobs”, consider using work-at-home jobs, working from home, data entry home-based opportunities, and other related keywords across the body of your articles.
11. Update Your Site Frequently
Search engines love blogs because they are updated frequently than static websites. Since they are always in the quest for providing the best user experience, they need to give users the latest information with regard to their query.
12. Do Not Forget to Socialize
Although search media marketing is part of off-page factors, making it easy for visitors to share your content could surely help boost your SMM strategy.
13. Use “Dofollow” and “Nofollow” Appropriately
Use “dofollow” on links that goes out to authority sites and “nofollow” on your sales page.
14. Optimize your URL
If branding is not that important for you, consider using keywords on your URL. Believe me, it helps a lot in ranking.
15. Do not Over Optimize
While on-page factors are all about optimizing your page, do not overdo it or your site could be suspected of manipulating the search results. Aside from perseverance, moderation is the number 2 key to stay in this game.