If you are a blogger who has just launched your blog, and struggling to get some quality traffic, then you will be very happy to learn about some easy, effective and sure shot ways to accomplish it.
It’s practically very difficult to get a great volume of traffic from search engines if your blog is brand new. That’s not your fault! But hey, do not despair! You still can make a great deal of impact from your blog through some unique traffic building techniques. When you are just starting out in blogging, the total number of articles or posts that you have published on your blog and indexed (in search engines) might be very less in order to draw huge amounts of organic traffic from search engines.
Article Marketing Still Works?
This is my personal perception. Article marketing is not all that effective these days, especially after the Google Panda update. The search engines are giving much more importance to blogs and websites hosting large amounts of high quality content than 500 or 600 worded solo articles from article directories. I can hardly see any articles coming up in the search results from ezinearticles.com or articlesbase.com or any other major article directories for that matter, when I query for some information on a topic. Almost all of the top ranking blog posts in the search engine ranking pages (SERPs) are from blogs or websites esp. authority blogs.
In this post I have discussed some of those techniques that will surely help you fetch some heavy targeted traffic, sustain and grow it continuously. I am sure these traffic building methods will definitely help you make your blog’s presence felt on the internet in a big way.
Guest Blogging
Guest Blogging can be defined as the act of publishing your posts on other blogs. This is considered as one of the most effective methods to get high quality link back to your blog as well as some highly targeted traffic to it. You generally get to insert 2 incoming links to your blog from your guest post. Most of the popular high trafficked, high ranked blogs invite guest bloggers to provide content on their blogs. You can usually find a “Guest Bloggers wanted” or “write for us” link/page on such blogs which explains all the terms and conditions for becoming a guest blogger with them. They usually want you to provide extremely well written, grammatically correct, unique and high quality article from guest bloggers. So in order to get your article approved and published in such blogs you must write high quality stuff – in every aspect. To that end, you must perform a great deal of research work on the topic before you start writing your guest post. So never miss the opportunity! Guest blogging is a great way to showcase your knowledge and writing skills to your target audience. So make the maximum out of it and prove your worth. Did you know that, the authority blogs usually get 30 to 40 thousand visitors a day – on an average, if not more, so it’s a great way to drive in laser targeted traffic to your blog for free. This is also a great way to develop your professional network. Once you start getting traffic to your blog from this technique, you must start updating your blog regularly with great posts. Contribute to other blogs consistently and analyze your traffic stats. You will be amazed at the results.
Squidoo Lenses
Another great way to get backlinks and improve your blog traffic is by writing nice and informative Squidoo Lenses. A Squidoo lens is similar to a stand alone article in many ways but at the same time it is much closer to a mini website in terms of the features it offers. Squidoo provides you with many interesting widgets that you can utilize to make your lenses attractive and perform like a strong marketing tool. The Big G (Google) is literally in love with Squidoo, that’s why Squidoo Lenses rank high in Google search results. But, you need to be very careful while creating content for your lens, because Squidoo is very stringent in terms of quality and has a very strong SPAM filter in place. Yes you guessed it, no affiliate links are allowed and no promotional contents are allowed in Squidoo lenses! In order to be a good Squidoo lens master the same rules of guest blogging applies here too. No Spamming, No Promotional stuff! Only high quality unique content, Period!
Running PPC Ads
Till now we have only checked out free traffic building methods. Here we will check out a paid method i.e. Pay-Per-Click (PPC) advertising. This is a paid advertising method to drive highly targeted traffic to your blog or your product sales page. In PPC advertising you pay a fee for every click on your ad by the visitors. Your ad is displayed over a distributed network of publishers depending on various parameters that you have set up in the system.
Google AdWords is the leading player in PPC Advertising. All you need to do is sign up for free with AdWords by creating an account and you are all set to run your ads on their publisher network. In PPC advertising, you pay more for your ads if you choose highly competitive keywords as well as for more exposure of your ads. The best place to learn in detail about PPC ads is to check out Google AdWords website itself.
Tip: Use Google AdWords Keyword tool to find the best, low competitive keywords that you can use on your AdWords campaign.
Other popular PPC Ad Networks to check out are Microsoft adCenter, Yahoo’s Search Marketing, LinkedIn Ads, and Facebook Ads.
Social Media and Online Forums
You cannot ignore the powers of social media when it comes to traffic building. They are incredibly powerful in terms of the number of visitors that it can bring in to your blog. Once you learn how to properly leverage the powers of social networking sites and online discussion forums, you can build highly targeted traffic to your blog day in and day out. The top traffic pullers are, yes you guessed it right – Facebook and Twitter; followed by LinkedIn, Yahoo Answers and other related online forums. There is one cardinal rule though, that you must adhere to while using social media and forums. Provide good value to your followers or fans. Give them good quality stuff that addresses a problem. Share an article, video or audio that will benefit their businesses or improves their lives. It’s good to share jokes and interesting quotes occasionally to build a good rapport with your followers. And YES! No Spamming rule must be followed very religiously on these platforms as well in order to build and maintain your online reputation.
I am sure that if you implement these awesome techniques regularly and consistently you can definitely drive in some heavy. Highly targeted traffic to your blog, and also continue to grow it exponentially. Remember, targeted traffic is the life blood of your blog’s success and existence. So make it your top most priority in your blogging venture, if you want to build a highly successful and sustainable online empire from your blog.
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