Blog Marketing Strategy:
Eighty percent of your blog’s success is attributed to the title of your page, post or article and only twenty percent goes to your content.
According to Heath Brothers who published the marketing book “Made To Stick”, most editorial writers spend 80% of their time crafting the title alone.
What does it mean to your blog marketing campaign?
The title is a small group of words with a lot of power to drive your entire Internet marketing campaign to success.
Let’s say your webpage is along a commercial road where people are passing by. The purpose of the title of your article is to grab a passerby’s attention to ignite interest from them and bring them to your business’ front door.
When someone makes a query on search engines, the search result page presents a list of web pages with the title highlighted. Make a boring title and your blog will be like the signboard on the road that no one bothers to read.
How do you make your blog title irresistible to click? Let’s find the ways.
1. Blog title should ignite the curiosity of searchers
Your blog title should be clear enough to let anyone know what they are clicking on, but also leaves some elements of curiosity.
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2. Title with benefits highlighted can be irresistible
Why should someone visit your page? What would they get out of it? Basically, people find it irresistible to check on something that promises some benefits.
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3. Evoke emotion
Most marketing experts believe on strategies to elicit emotions when creating their ad campaign. People are most likely to respond when some elements of emotions are involved. Use words such as stunningly, remarkable, irresistibly, unbelievable, insanely, stupidly, fantastic, amazingly, and etc. Add those words on other important factors and your blog title should be good enough.
4. Set the right expectation
When you use the words remarkable or unbelievable on your title, readers will expect that you are bringing out content that matches what you promised on your title. It will somehow create a setback on you if you don’t, thus affecting your credibility.
When you use the words “a complete guide”, your readers would expect to be informed about all aspects of a given subject. When you have a title that says “A short review”, you don’t give an in-depth analysis.
Give your readers what you promised in the title. Plain and simple. Do not use it for cheap tactics that will eventually backfire on your effort.
Whatever blog marketing strategy you have on your hand, spend a good time creating an effective title. It is the doorway that leads to your strategies’ success.