If you are an online entrepreneur, it is very important for you to have a steady growth of income and profit from your online ventures. Usually, most of the Internet Marketers start with affiliate marketing as their primary source of income at the beginning of their online career and then gradually work their way up to building their own products. If you are one amongst those online entrepreneurs who’s primary income is affiliate commissions, then you must have a highly efficient advertisement model in place to sustain your online business, because, ads have a very crucial role to play in your online income. You can run any type of ad – text or image ads or HTML ads but it’s of no use, if you don’t have an efficient way to attract targeted traffic to them.
In this post I have discussed some of the most effective techniques that can drive in targeted traffic to your affiliate ads. I am sure these techniques will help you improve your online sales and income in a big way. Please read on.
Ad Placement Techniques on your Blog
Obviously the first place to place your advertisements are on your blog or website. Whilst you do that, you must be highly aware of certain vital advertisement rules. First is, never paste ads all over your websites which is highly distracting for your readers. It will badly hurt the readability of your website content. Never do that. It will do no good at all, except for annoying your precious readers who will then leave your website, never to return again. So be very careful with your ad placements. Apart from your visitors, all major search engines hate websites with more ads than content, and may penalize those sites that are overly promotional in nature.
The ideal places to display your ads are extreme top right of your website, next to the website header, then the top right position of the side bar and after every post. These are the sweet spots to paste your ads. The lesser the number of ads, the better, because in the human psychology, the more options we are presented with, the more we tend to get confused. So give your visitors lesser ad options and keep them to the minimum.
The other major aspect in running an advertisement campaign is to do a split testing a.k.a. A/B testing. This helps in picking the best performing ad from a bunch. In this method you display different ads of a same product to different group of people by rotating them. It can be done either manually by changing the ads after a certain period or automatically esp. if you are running a WordPress.org blog you can use the FREE “Datafeedr” ad rotation plug-in to do that job for you. It’s really a useful plug-in for marketers!
Ad rotation is very crucial in analyzing the effectiveness of different ads and helps you in choosing the best one that converts i.e. the click converting to a SALE! So it is very important to do a split test campaign of your ads to make the maximum profit from minimum efforts.
Split testing can be done with every element on your blog. Please check out Google Website Optimizer to know more about it.
Running your Ads on other High Traffic Blogs
Another great way to get high quality targeted traffic to your ads is by running them on highly visited authority blogs. You will get a chance to run your ads for free if you know the blog owner closely or if you are highly involved with his blog i.e. by being an active commentator or a guest blogger or so. It totally depends on the blog owner whether he wants to charge you for running your ad on their blog. So it will really help to have an intimate professional relationship with the owners of authority blogs. It will fetch you great dividends. In general, it is highly beneficial in any business to have a big professional network. It works synergistically for everyone in the network. If you haven’t known the power professional social networking yet, please act now! LinkedIn is the best place to start.
Online Forums and Discussion Groups
Joining related forums and discussion groups are another neat way to get highly targeted traffic to your ads and also to your blogs. Most of the forums allow you to have a signature which gets appended to every post that you add in the forum. It takes time to start seeing the results of your signature ads. First you need to develop a good rapport with the forum members by helping them by answering their queries, asking questions, taking part in discussions and so on. Once you are recognized as a regular contributor who constantly adds value to the community, people would take more interest in your activities, your website and ads. That’s when you start getting clicks to your links in the signature. Most forums won’t allow you to add a signature until you cross a certain number of posts. It is a no-brainer that you will get banned permanently from forums if you are perceived as a spammer. So please read the sticky posts firsts and adhere carefully to all forum rules to reap the maximum benefits from it.
Solo Ads and Ad Swaps
Running Solo Ads and Ad Swaps are comparatively lesser known techniques for a new blogger or internet entrepreneur. But there is nothing complex about them. All you do is, pay a fee to another internet marketer with a massive list of email subscribers for sending an email blast to his subscribers on your behalf. Isn’t that a cool way to get some massive traffic to your ads and enhance your profit? If you are a close buddy of the email list owner, they might even send the blast for free! This is where a highly cooperative professional network comes for your help and saves you money big time.
Ad swaps are similar to solo ads and it is usually a non money deal between a smaller list owner and bigger list owner. In a typical ad swap, the smaller list owner sends an email blast to his subscribers containing big list owner ad (instead of paying him). And in return, the bigger list owner sends an email blast to his subscribers with the smaller list owner’s ad. But to do an Ad Swap you must have an email list with a decent number of email subscribers.
To find Solo Ad services and Ad Swaps in online money making niche, you can visit Warriorforum.com. It’s a must join forum for Internet Marketers.
I am sure these methods will definitely enhance your ability to run more profitable and successful ad campaigns and generate maximum profits from them. Remember, incorporating the best marketing techniques is the key to building a highly successful and flourishing internet marketing venture.
I hope you enjoyed reading this post and found these techniques useful. I will be coming back with more useful online business techniques. So be in touch with my blog.