An eBook is short for electronic book. As the name suggests, it is an electronic version of traditional books that you can download through the Internet and read using your computer or on any devices called eBook reader. It is usually a collection of articles that are converted to PDF file format.
An eBook used for Internet Marketing usually covers any topic related to a product being promoted. Topics that provide one-stop-solutions packed in an eBook full of texts, videos and graphics are the ones that usually attract attention.
Aside from the convenience that you provide to your readers, it can also be a great learning tool for your audience if you can make it interactive. You can encourage them to watch a video and ask them to send feedback directly to you. You can also refer them to a particular web page on your site to provide detailed information. This Internet Marketing strategy doesn’t just solve problems to your readers but eBooks can also send your readers back to your website over and over.
Instead of promoting your website directly, you can advertise your eBook which will eventually lead your readers to your website. Make it free and tell them that they will have instant access to the information they are looking for. Let your free eBook do the selling for you or use it as a tool to develop a mailing list for your Internet marketing strategy. Whatever purpose you have, just be sure to keep your readers in mind and provide real value for greater success.
Having learned the importance of eBook for your Internet marketing strategy, let’s turn our attention to learning how to create one.
Components of a Good eBook
Whether you are utilizing the power of eBook to promote something (website or another product) or use it to build your mailing list, you will need a website where people can have it downloaded. It may be a portion of your blog or web site where a short description of your eBook is included and a small box to capture their email address.
If you intend to sell your eBook, a dedicated website with its own domain is highly recommended. It will be your sales page where you should include the following information:
- Why should your customer buy your eBook?
- A brief description
- Are there extra value?
- Who should buy your eBook
- How much does it cost?
- Testimonials, if any
- Do you offer a guarantee?
2. Mailing List
Any sales or marketing effort needs a list of clients to develop a relationship. These are your target customers who trust your information. By providing a free eBook, you can build your own mailing list of potential customers who will eventually receive your newsletters on a regular basis. It has been proven that target customers usually take action and place order after receiving at least seven marketing messages. You can send them newsletters on a weekly or monthly basis with the use of auto-responder to automate the process.
3. Article Marketing
Article marketing involves writing quality articles to be submitted to popular article directories or Ezines. These are highly ranked websites with thousands of subscribers. Hence, if you make this an integral part of promoting your eBook, you are guaranteed to receive a lot of traffic and exposure. Just be sure to write articles that are closely related to your eBook and it should work wonderfully.
So there you have it: The importance of eBook to your Internet marketing strategy. Our next topic is about creating an eBook, followed by tips to make it work. So bookmark this page and learn the secrets to successful eBook marketing.