Part of the Internet marketing strategies used by most experts is email marketing. It is basically sending emails regularly to prospective customers with the intention of leading them to purchase or sign up to anything that you are promoting. You can think of email marketing as the electronic equivalent of Direct Mail, Newsletters, inserting flyers in subscription magazines and news papers. Many experts believed that prospective customers usually converts after you send them at least seven email messages. Now, the messages you send them should not contain the same information, otherwise it will not work.
What email messages should you include?
- Direct promotion
This is an email that directly offers your product or service. This may also be a sort of persuasion to lead them to buying again.
- Encourage customer loyalty
These are added value services where you send your customers useful information in relation to your product.
- News and Upcoming events
These email messages inform your recipient about an upcoming event that you will be launching on your website or store. Examples are: Free eBooks, discounts and coupons, webinars, of any other freebies where they will feel privileged because they subscribed to you.
Advantages of Email Marketing
- Compared to other forms of communication, email marketing is cheaper.
- Unlike promoting your product on websites, an email is delivered directly to your prospective customers. It is therefore more convenient to your prospects.
- With email marketing, you can target specific types of people who will be most likely interested to your product or service.
- You can achieve data-driven customer connections by sending them the right message at the right time
- You need to send the right message at the right time to the right people. Once you utilize email marketing, you will be able to achieve data-driven customer connection that should engage them.
- Email marketing builds relationships, trust, and loyalty
Three Types of Email Marketing
1. Direct Email
A direct mail constitutes promotional messages such as: special offer announcements, sale and discounts, or any sort of marketing campaign.2. Retention Email
If direct email is aimed to encourage your prospect to take action like purchasing something or sign up to anything, retention emails aim to develop a long term impact on your prospects. It should contain information that may educate them, entertain, or anything that will give them benefits.3. Your ads on somebody else’s email
Instead of you sending email directly, you can use other people’s newsletters to insert your ads.
While email marketing sounds great, it has its own complexities as well. First, it may be easy to send email messages with the use of auto responders, but to get your prospects to actually read and respond to your messages is another thing. Next is the issue of permission. The issue of permission is something you might want to consider as this could lead you to being accused of spamming which might eventually close your email account, your website banned from search engines, and your reputation and product tattered.
The consequences of sending without the receipient’s permission are way too much for us to face. Therefore, you have to ensure that your email address list is permission based. It’s actually easy, which will be part of my next topic. So feel free to sign up for geeksCode’s daily updates.
Thank you for this! This help a lot!