What is Link Velocity?
Link velocity is the rate at which a website gains back links. We all know that the single most important thing to gain a good position on SERP is to have a good amount of quality backlinks on your site. Search engines are computer programs which can only do so much. They still need humans to tell them which site is more important against the rest. When a site is gaining backlinks, it is likewise telling search engines that it must contain valuable information worthy to be shared by other people among their readers.
When I first heard about the importance of backlinks, I thought it should be easy to bring up my site on the first page of SERP. I just have to work on building backlinks which can be automated or done by somebody else.
Or I thought it is.
It is Google’s business to bring the best user experience to their customers and they will stop at nothing to identify the sites that are manipulating their search results.
Aside from the quantity and the quality, they also want backlinks that comes naturally.
If you have been working on link building techniques and your link velocity is not right, you are getting your blog in danger of being suspected of manipulating the SERP.
The Right Link Velocity is Determined by the Following Factors
1. Age of URL
A site that has been in existence for 5 years with a link or two does not look good. A 5-day old site with 1000 backlinks also looks suspicious.
If a keyword has 10,000 monthly searches and you are getting 1,000 backlinks in a day for 30 days, does it look natural? If your site is visited 400 times in a day and you are getting 500 backlinks out of it, how do you convince anyone that your backlinks are legitimate?
3. Number of pages
It should be obvious that a site with more than 1000 pages could possibly get more links. But even news sites, or even ESPN sports doesn’t get more than 20 Google Plus votes. Google + is a link created by Google to help them determine how important a webpage is. Each clicks on Google + is a vote to that site.
When a webpage is getting 500 links in a day for 30 to 45 days, then stops suddenly, it won’t make any sense and it will just negatively impact your site.
If you are using link building techniques, be consistent for about a year. If you know that you cannot sustain it long enough, do it moderately and make sure that your backlinks should come and go as natural as you can.
The factors I mentioned above are not really new. When you are building links, just use common sense and do not disregard the importance of right link velocity. Google is serious about their campaign of penalizing manipulative sites and you don’t want to get into that situation.