When an Internet user enters keywords on the search field to look for some information, search engines bring up a list of websites that they previously analyzed to be relevant to the keywords. On top of the list is the site that they deemed to have the most important information than the rest, the second site ranks second in its importance, and the rest to have lesser value depending on the algorithm result that the site gets when it was first analyzed by the search engine. There are more than 500 factors that Google use to determine the position of a webpage in relation to a query. Some factors were disclosed, and one that they consider to be the most important factor in ranking is backlinks.
This article will explain what backlinks are, how they work, the types, and the different methods you can use to start building backlinks for your new blog.
What is a Backlink?
A backlink is also referred as inbound or incoming link. It is a method that connects a website from another source with the use of anchor text. When a reader clicks on the anchor text, he or she is redirected to another page on the web.
Anchor texts are the words used to link a page to another. For example:
“…the importance of SEO has been extensively discussed on my previous post…”
The words “the importance of SEO” are the anchor texts that connect or link this page to another page on this website. You can link within your website or to other website on the Internet.
Benefits from Backlinks
- Backlinks can help your site gets quickly discovered and indexed by search engine. The earlier your site gets discovered, the earlier it will be included on the search results.
- You receive traffic from the source. Whoever visits that website that links to you; his or her visitors will most likely visit your site also.
- If done correctly, your page will be considered important by search engines and will be positioned higher on search result.
For backlinks to count as a big factor in ranking, it should have the following elements:
- Quantity – The more backlinks the merrier
- Important source – the source of the link should come from a site with more authority or ranks higher than the recipient of the link.
- Anchor text – the keywords used on the anchor text are the basis of how the recipient of the link will be indexed. Therefore, the anchor text plays an important role in ranking your page.
Types of Backlinks
1. One-way links
These are the links that your page gets from another page on the Internet without you linking back to that page.
2. Reciprocal Links
Reciprocal links happen between two web pages that link to each other.
3. Three-way links
A gets a link from B. A doesn’t link back to B, but instead links to C. C, on the other hand links to B. This is done to avoid reciprocal links, which looks suspicious through the eyes of search engines.
The most important type of backlinks is the one-way link where you don’t link back from the source. If it comes from an authority site, your page will be deemed important by search engines.
When you search online to find different methods that bloggers use to build backlinks, you will be surprised to learn that there are actually tools that you can use to build instant and thousands of backlinks. Although it is not something that Google approves, because those tools are designed to manipulate the search results, they have proven to produce good results.
Although no one will stop you from using those tools, I would strongly suggest that you think very carefully about it. Backlinks should come natural. If your blog is new and it has received thousands of backlinks in just a few weeks after it was launched, you maybe suspected of manipulating search engines. It goes against the policy of Google. And I have seen popular sites that have been blocked out after they were suspected of using such tools.
Those tools work for blogs that has been in existence for quite some time with a lot of contents already. It looks natural since the blog has been indexed already and people naturally find the website among the search results.
For new blogs to get backlinks, you have to work on promoting it on different sites to be discovered by people or other bloggers. If they find your site interesting, they link back to you. Let me show you the different methods you can use to build backlinks.
Building Backlinks for New Blogs
1. Create Accounts on Article Submission Sites
Article submission sites allow people to submit an article with a link pointing to their own website in exchange for their contributions. There are thousands of article submission sites. Choose only those sites that rank from 5 to 8. Submit your articles regularly. By submitting regularly, you don’t just create backlinks, you also get your site discovered by potential bloggers who could link back to you naturally.
2. Blog Commenting
Look for related blogs that ranks higher than yours. Initially, post a well-thought comment. It should be related to the topic at hand and should provoke the author from responding to you. Your goal should be to attract the author’s attention, and you can’t do that with bland comments like “Great post. This is really very informative”.
The moment that you post a comment, it creates one backlink to your blog. If you continue posting to that blog, you will be building relationship with the author and there’s a great chance that he or she will visit your site and links to you if he finds anything interesting.
3. Social Media
Links from social media will only be considered if there is thousands of it and some of which comes from people who have established great presence on the Internet. They are also called influencers as their mere “retweet” can send your blog on the first page of search results in an instant. Their importance is transferred to yours.
4. Web 2.0
Squidoo and Hubpages are authority sites. Create an account on those sites and insert a link to yours.
Join community sites that concentrate on topics related to your blog. Join their conversation and establish relationships. Do not promote your blog blatantly. You have to gain their trust first before inserting links to your blog. Otherwise, you could be banned by the moderators for spamming their site.