You probably have a few posts on your blog, but you are wondering why people are not viewing and reading your ideas. Well, there could be many reasons why this disappointment comes, but one of them is probably on your part. So what have you done to make your blog posts popular? If you are promoting your blog, are you really doing it the right way? Let us take time to go through the best ways to do a promotion for your blog and blog posts, and eliminate the poor ways of doing such promotions.
The common mistake
Most bloggers surely attempt various ways of promoting their blogs, but they do it in the wrong way. You probably want visitors to land on your blog and spend most of their time reading your blog posts. This prompts you to promote the blog using your home page URL. There is nothing wrong doing it, but what is the sense in posting the URL of your home page every time you make a new post? Similarly, there is no need to be general when readers are looking for something specific all the time. Consider the home page of your blog as something general about your blog, meaning that very few readers will be looking for that. Therefore, focus more on promoting the posts of your blog.
Now that you know the mistake you have been doing, and you have published a number of posts already, here are the ways you need to use to promote your blog posts.
i) Internal Links: This should always be your starting point when promoting your blog posts. Internal links work best for those blogs that focus on a niche that is highly narrowed down because their posts are closely related and can be interlinked. Link your posts either using sidebar widgets or using links inside other blog posts. This helps to make your blog “sticky” so that any new visitors can check out a number of your posts before leaving your blog. Internal links are not the best for driving new visitors to your blog, but they are very good for promoting new posts to your visitors, and also enhance SEO and page views.
ii) Social Bookmarking: Every blogger needs to have accounts on Digg, StumbleUpon and other similar sites. Once you create your accounts, choose to promote just a few selected links and you will see wonderful results in a few days.
iii) Social Messaging: The world has seen a bloom in social media in the recent years. Today, social media networks are considered as the best ways to do internet marketing. Use Twitter, Facebook, LinkedIn, Google+ and other similar social networks to promote your posts. Be careful not to spam your followers and friends. A moderated way of promoting your links is by seeding it to your network and letting your friends and followers spread the word around for you.
iv) Exchange Links With Other Bloggers: This is a beautiful way of making your blog posts popular. However, the catching point here is all about choosing the blogs with which you want to exchange links. Blogs related to yours are much better and the best choice because you will be targeting potential readers.
v) Use Newsletters: Most bloggers have an email subscription form on their blogs. If you have a mail list from this, send them an email about your latest important posts. This is a sure way of notifying your readers about something new on you blog.
There are many other ways you can use to promote your posts apart from the five discussed above. It is all about being creative. For instance, if you do conferences, consider referring your audience to some of your relevant posts and generally to your blog. Always try not to promote each and every post you make on your blog; only promote the very important ones.
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