Have you been studying your readers lately? What are they looking for? Do they have a problem? Every blogger needs to know his audience and try to find ways to provide them with solutions that they are looking for. When you take your time to find out what your readers are looking for, it not only provides you with an idea of what to write about, but also helps you to build a good relationship with your readers.
When you solve someone’s problem, you will definitely have created a good impression on that person, which will prompt him or her to return to your blog and probably become a royal reader to your blog. You can find out how loyal readers are important to your blog by going over Lesson #3. These readers are more likely to tell others what your blog is about, and their contribution to your blog is likely to bloom as well.
Although you have readership to your blog, there is the challenge of finding out what problems your readers have and how much help they need in solving it. Here are 4 ways to identify problems readers of a blog have.
i) Check the Queries in Search Referrals: After some time, you will discover that search engines have indexed your blog posts and you are getting a good number of readers from this source. Readers from search engines reach your blog by simply searching something you have covered in your blog. If you install Google Analytics or other tools used to show statistics on your site, you will be able to see what queries your readers use to land on your blog.
-The most common or recurring keyword is an indicator that people have a problem around it and might need to get solutions from you. Try to write more around that keyword, as that will solve a reader’s problem.
ii)Examine Internal Searches: Does your blog have an internal search tool? If you need to know what your current reader is searching for on your website or blog, you can look at what they are searching for using the internal search tool installed on your blog.
-Lijit is one great search box that you place on the sidebar of your blog so that your readers can use it to search your blog internally. It is great in the way that it displays search information to publishers. For example, you can view the top searches, searches that returned no results and so on. You can use a host of other search statistics tools that suit you best.
iii) Encourage Your Readers to Ask Questions: This method can be useful for those bloggers whose blogs have some readership built up. Better still, if you have a community already active on your blog, the method will be very helpful.
-Ask your readers to post their questions after reading your posts.
-Provide a contact form so that the visitors of your website can contact you with their questions.
-Do survey campaign for your readers.
-Email a few readers who leave comments asking them if they need to be helped with anything further.iv) Eavesdrop on Other Sites and Forums for Problems: This option can be great for the bloggers who do not have many readers to ask questions to. You will need to surf other sites, social networks and forums to find out the things people are asking for that relate to your niche.
Remember that finding a topic to write about is the key to making your blog popular. The more relevant the topic you choose, the more readers you are likely to attract to your blog. Therefore, keep checking out what your readers need to know and if they have any problems that you can write about.
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