What is Google AdSense?

Google AdSense is an advertising program launched by Google where they act as go-between web publisher and advertisers.

How Does It Work?

Advertisers sign up with Google and create text ads or provide their own banners that they wish to be displayed on websites. A web publisher, wishing to earn revenue from his blog or website, signs up for a free account with Google AdSense. After a few days, if the website is found to meet Google’s criteria or requirements, the web publisher is then granted with his ad code, which he can use to insert anywhere on his website.

How Much Can You Earn From AdSense?

There’s really no specific answer to that question. It all depends on the following factors:

1. Type of ads
Currently, there are four ways for you to earn from AdSense. As an account holder, you are free to use all of them to increase your earning potential.

AdSense for content – where you can choose advertisements that will earn you revenue from clicks on the ads displayed, or advertisements that will also pay you for the number of times the ads has been viewed (per impression).

AdSense for search – allows you to place Google search box on your site. If a user makes his search on that box, you will earn if the same user clicks on one of the ads that appeared on the search result page.

AdSense for mobile – especially made for websites optimized for mobile browsers

Adsense for feeds – allow publishers to place ads on their feeds

2. The cost of ads
Not all advertisements cost the same. It depends on the cost of keywords that you used on your web content, budget of advertisers, and location of the ads that has been clicked.

Comparison of Google AdSense Against Other Advertising Network

• Target based

As web publisher, you need not worry about the kinds of ads that will be displayed on your website. Google does it for you making sure that the ads are targeted to your users. They have devised a special program to determine the best ads that will be relevant or interesting to your site visitors by looking at the keywords on your page.

•  Easy installation

You don’t need any technical knowledge to integrate the ads on your website. After approval, you just need to copy an HTML code and paste it on any location on your website.

•  Universal

Currently, Google AdSense supports 33 languages across the globe. You can select your site’s language and AdSense will serve relevant ad that are appropriate to what you have selected.

• Performance Report

Aside from reporting your earnings, the report also shows what impacts those earnings. Data such as channels, ad types, ad sizes, time of the day when the ads were clicked, performance of each ad units, and so much more, are just some of the reports you can use to strategize and compare metrics easily.

Payment Method

Once you reach a minimum of $100 earnings, you can claim for withdrawal. Depending on your payment address, the following are the options for which you can withdraw your earnings:

• Checks
• Electronic Fund Transfers
• Western Union Quick Cash
• Rapida (Russia)