We have seen it before, we have become part of it, and awed at the great response. So we thought, why not use the same viral marketing campaign for our business?
Viral marketing is creating an appealing and interesting campaign that will trigger users to forward and share it within their networks that will result to free traffic to your website. It is like spreading your brand or website name like a virus from one person to another.
Successful Viral Marketing Campaign Examples
Smartwater
Smartwater viral marketing campaign that gained more than 9 million views featured Jennifer Aniston on a video entitled Jennifer Anniston Sex Tape. It was a smash hit because of the right ingredients featuring cute and funny dancing babies, puppies, humour, sex, and celebrity. The message was very simple and yet, cleverly imposed on anyone who watched it.
The Million Dollar Homepage
The Million Dollar Homepage is a website consisting of million pixels arranged in a grid. The idea behind is selling pixels to businesses who would like to advertise their website or product. For a minimum purchase of 100 pixels, you can provide tiny images to be displayed with a link to your URL and a slogan that will be displayed when someone hovers their mouse on the space you purchased.
It went viral because of its simplicity and originality that ignited the interest of a lot of people, plus the interesting story of the developer that was published all over the news.
The Subservient Chicken of Burger King
One of the famous viral marketing campaigns ever produced is Burger King’s subservient chicken that they launched to promote their TenderCrisp sandwich. The video was so cute that features a man directing a person with a chicken suit to behave any way he likes it. Burger King’s tagline then was “Chicken the way you like it’.
In addition to the commercial, Burger King also published a website where you will see a man dressed in chicken suit performing every action you like based on your input. It went viral as it created a lot of interests to people.
Characteristics of a Successful Viral Marketing Campaign
1. It has to be original and unique.
Being unique is the name of the game. There’s no other way to spark an interest than featuring something that you haven’t seen.
2. Humorous
Persons belonging to any strata of life appreciate humor. It is usually the driving force behind a viral campaigns’ success.
3. Shareable
The absence of convenient way of sharing content is useless. Not everyone will take the time to open up another browser and log in to their social media site to share what they found.
A successful viral marketing campaign provides a one-click-to-share solution to fulfill its purpose.
4. Purpose driven
It should be able to achieve what it has been set out to do. The Smartwater campaign and Burger King’s had a very simple purpose of promoting its slogan and cleverly weaved it through humor to achieve its purpose.
The tremendous success of most websites that turned an average user’s interest can be attributed to viral marketing. Done correctly, and your website can be an overnight success in the virtual world.
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