Writing content requires talent. But it doesn’t mean that if you don’t have it, you cannot engage your readers. If you are not born with it, remember that skills can be learned. You just have to take some time to learn and practice.
I am not an expert writer but when I read something good, I try to observe what makes an article engaging. And it is what I am going to share with you today.
When you repeat a phrase, it gives a little impact. It dissolves monotony while stressing the point. As a kid, we love rhythm. By repeating phrases, we are presenting our thoughts rhythmically.
But do not overuse it or it will be annoying.
Use Active Voice
Always put the subject in the beginning of your sentence. Although passive voice is acceptable, active voice sounds better.
The writer used simple style.
Simple style is what the writer used.
Use Short Sentences
When you write a sentence, which needs a lot of explanation, avoid putting your ideas, your explanation, and everything that comes with it, in one sentence that sometimes, it becomes difficult for readers to follow your thoughts.
How was that?
Short sentences are easy to construct and easy to understand. Why would you take the pain of writing long sentences when it can be divided into simple sentences?
Less is more
If I can simply inform your inquisitive mind that more often than not, people will dearly appreciate your creative writing talent if you can just present your intelligent ideas in a manner that’s direct to the point.
Avoid being wordy, it’s annoying.
Use adjective appropriately
Adjectives and adverbs appeal to reader’s imagination. But sometimes, it dissolves the main idea.
Clearly inform your excited visitors to come possibly at nine.
Inform your visitors to come at nine.
Use short stories
People, by nature, love stories. Try to explain an analogy using short stories and they will understand it better.
Remember that Internet users do not read the full context of an article, they scan. But when they see a short story inserted within the paragraphs, they stop and read it.
If you can’t get your visitors to understand the benefits of the product that you are promoting, write a short story about a person who used it. Explain how that person was able to achieve his goal by using that product. You will be surprised at the result.
I have written before that you need to have a website that looks professional to create a good impression. I still stand by what I said. But when you are blogging, presenting your ideas in an informal way engages readers more.
Present your ideas in a conversational tone. Your readers will pay more attention to it as their brain would think that they are engaged in a conversation.
Just write the way that you talk. If you want to engage your reader, ignore the lessons you learned back in school. Make it direct and friendly. It’s more appealing than formal writing.